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Signage & Graphics Installer, Sam joins the Ad Bell team

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Ad Bell Group are pleased to announce the appointment of Sam, previously production manager/ installer with over 13 years’ experience in the field of signage design, fabrication and installation. Working for small and large business across the UK and Europe.

Sam will be teamed up with Matthew Bell, Senior Partner for the company. The pair will work on a variety of projects including; vehicle livery, installing interior graphics and exterior signage. With Sam’s varied skill set, and knowledge of the industry boosted by his artistic foundations as a graphic designer allows him to think creatively on bespoke solutions.

We caught up with Sam in the workshop to find out how he is getting on; “I’ve only been here for two weeks but one of the best parts of working at Ad Bell Group is that a lot of the best practices I’ve seen at other companies are all in play in one place here, I’ve never been at a place that seems to have it worked out so well. On top of that everyone working here is professional and highly capable, yet the atmosphere is relaxed. I imagine the former enables the latter.” Sam commented.

It’s great to hear you are settling in well Sam, so what has been your favourite project so far?

“It has to be when Simon asked me to work up a prototype for a client who manufactures car parts. The customer wanted a display plinth that would illuminate some of their presentation pieces. As soon as Simon described what they wanted I had an idea as to what it would look like. A few sketches later and I had a pretty good idea of how I would make it. I drew it up on the computer, routed it and I set about construction.”

“I was really pleased with how it turned out, it worked perfectly! Now just waiting for feedback from the client. Freeform projects like that are where sign makers can really let go, take their experience and craft something the client will love.”

Brilliant sounds like you are really getting your teeth stuck into your new role! What would you say you specialise in?

“I’d say fabrication and fitting - I love a challenge and nothing makes me happier than a client coming to us with a loose idea of what they want but no idea how it can be achieved. Exercising my creativity to provide a practical solution for a client is probably the most satisfying part of my job.”

Aside from your passion for sign making, what else interests you?

“I like to do a little woodworking in my spare time. My most recent project was a secure door for a small garage I’ve just started renting for my second love, a beautiful Honda CX500 that’s older than me. Sadly, the weathers on the turn so I won’t be on two-wheels as much as I’d like in the coming months.” Sam concluded.

“Sam has a strong work ethic and a genuine passion for his role here at Ad Bell, he has taken on bespoke projects and produced some fantastic ideas and production solutions. A fantastic addition to our strong, growing team. Sam is now known as; The Master of Awesomeness!”

Simon Bell, Senior Partner at Ad Bell Group

For more information on how Ad Bell Group can help your business contact us today on 01423 885045 or email