Beaucare Medical are a local, Harrogate based company that supply hygiene products, nursing supplies and medical consumables to care homes, hospitals and individuals. They do local deliveries and here at Ad Bell we use them for our cleaning and hygiene products so of course, when they needed a sign & graphics company to apply livery to their new vehicle, Ad Bell were always going to be top of the list!
Beaucare Medical have a strong brand with a well thought out logo and colour palette so much of the work was already done for us. However, the vehicle required several elements that needed to be wrapped, so real skill was needed to get the right finished result. As you can see from the closeup photos of the fuel filler flap and the rear quarter, this wasn’t just a simple case of applying text and calling it a day.
The van was brand new and spotlessly clean (the tyres had even been blacked!) and so the finished photos look really sharp as you can see. That said, metallic silver vehicles are notoriously hard to photograph so I don’t think the pics even do it justice, but keep your eye out if you’re round Harrogate way and I’m sure you’ll see it doing the rounds.
When CorCoach approached AdBell for livery to a new vehicle, we had one important question: Do we use the existing logo, or can we try something fresh? Not every client welcomes change, but Andy at CorCoach was more than happy for us to come up with something new. Our design team set to work and came up with a new logo that was modern, fresh and funky, and the perfect place to start for the vinyl graphics on the company vehicle.
We didn’t want to cover the vehicle with anything approaching a vehicle wrap – instead choosing to keep it minimal. The heavily tinted glass panels in the sides and rear of the Citroen looked the perfect place to put the graphics. We knew from experience that the black glass would really make the colours pop – and you can see from the photos that we were right!
The colour scheme is essentially a bright green, white and a dark grey, and depending on the colour of the background the colours can be changed around to suit. On the black glass, the green and white was used for maximum effect. On the doors, the white was changed to the dark grey for a subtler effect. It’s a simple system, and it works well.
Finally, there was the decision to make the text “Harrogate Electric Bikes” every bit as prominent as the logo. Not everyone in Harrogate will have heard of CorCoach, but one look at the company vehicle will leave them in no doubt as to what CorCoach actually do.
Ad Bell were recently tasked with supplying and fitting signage and window graphics at the brand new Westrow salon in Skipton. The premises had been fully refurbished inside and out, along with a newly built-out fascia panel, and just needed the new signage and graphics to be 100% complete.
The main part of the signage was three large aluminium sign trays, two of which were to feature high quality stainless steel built up lettering. The trays were first covered in a colour matched matt vinyl before having the individual letters bolted into position and a framework added to the back of each tray, ready to be fitted into position.
The top sections of all of the windows were also flooded with colour matched matt vinyl, with several of them having white lettering as part of the print. The glass in the entrance vestibule featured frost effect vinyl, with the “W” logo added over the top, and a printed “frame” style design.
As with all jobs of this nature, accurate site surveying is essential to make sure that everything fits accurately. The sign trays had to fit within the wooden architrave that was used to frame the fascia panels, and of course, the window graphics have to fit perfectly too. As you can see from the pictures, everything fit just perfectly, and we couldn’t be more happy with the way that it turned out.
When Weatherhead & Sons Butchers got in touch saying they wanted graphics on a new company vehicle, we knew that it was a fantastic opportunity to produce something outstanding.
Andrew Weatherhead had seen an image of an existing van that he liked the look of, so we had a place to start which is always useful from a design standpoint. As with all good vehicle designs, we went through a few stages as the idea developed, before finally reaching the final look. it’s important to take the time to make sure that everyone is happy with the final proof.
The vehicle was to feature a part wrap – covering some of the sides and the full rear in a dark blue wrapping vinyl. This looks really excellent on the silver base, and adds a real touch of class that only a part wrap can add. Of course, as with all colour wraps it’s much more cost effective that a paint job. The company crest was also featured on the sides, rear and bonnet, a stylized image of a highland cow in silver metallic vinyl, and further dark blue/silver text, and finally the Facebook and Twitter social media icons.
Once the graphics were prepared, we collected the vehicle from the supplier and got to work. The wrapping part of jobs like this takes a good few hours, and the vehicle needs to be clean, dry and out of the wind before any work can take place. Using top quality wrapping vinyl (we only use products by 3M and Avery Dennison) makes the job more straightforwards, but wrapping still takes immense skill and patience. Once the wrap was done, the other elements were added and the van was complete.
Quality signs and graphics are nothing without good design. Signage especially usually has an important role to play as well as just looking good, and it’s important that this is taken into consideration when designing a sign or graphic solution.
All signs are meant to convey a message, and depending on where they are being placed, they will have a likely audience with a unique set of circumstances. These include the viewing distance, and the amount of time that the audience will likely have to read what’s on the sign.
Roadside signs are a classic example. If a sign is being read by people in cars driving past, they will only have a short amount of time to read the sign. This means that information must be kept brief and to the point, and any letting and images should be as large and as clear as the size of the sign will allow. Small signs crammed with small text become practically useless, yet this is a mistake that many designers who are not accustomed to designing for signage may make. The size of the text and the distance it can be read from has been researched thoroughly and good sign designers know how to best make use of this information to make a sign that will do the job in the way that’s required.
Wayfinding signage is another very important example. Directional signs, wither internally or externally have one sole function – to inform – and they must do it very well. Choice of fonts and font size, along with other considerations such as colour, contrast and location all have to be taken into account when designing effective wayfinding signage. Signs must be clear and easy to understand and placed in locations where they are most useful, and make the most sense.
As you would expect, with over 16 years experience ion the sign business, Ad Bell have a team of designers who understand the rules that make signs effective, along with the ability to make them attractive from a creative point of view. This means that our signs are not just pretty – they are effective too – so as well as offering information in an easily understandable manner that is displayed in such a way that makes them easy to digest, our signs also look fantastic.
So you’ve bought or rented a shop to start a business, or you’ve relocated from somewhere else. At some point, probably before you can open, you’re going to need new signage for your shop. Signage like this isn’t a luxury – it’s a necessity. These days, you can’t have business premises of ANY type without some form of signage. Shop signs range from the purely functional and cost effective solution to something that’s really attractive and designed to pull in more customers, there are many ways to produce shop signage that’s right for you.
Shop Signs – Types & Budgets
Temporary Shop Signs
If you have a popup shop, or only expect to be in situ for a short amount of time, you’ll more than likely need a very inexpensive signage solution that will last a few months. Of course, there’s nothing to stop you sticking some sheets of printed A4 paper in the window with your message on, but assuming you would like something a bit more attractive than that, there is one product that stands out above all the rest.
PVC banners can be very useful in this role. They can be made to any size and are relatively inexpensive to produce. They are fixed into position using the provided hems and eyelets and can be put almost anywhere. They can go over the top of existing signs or even be suspended over a gap where there is no solid wall behind. PVC banners, when printed onto quality material using good printing machines are attractive and long lasting, so if you find yourself in your premises longer than was expected, it’s likely that the banner will be useful for some time. In fact, if PVC banners are fitted securely they can easily last more than a couple of years.
Permanent – Low Budget Shop Signs
Shop signs don’t have to be expensive if your budget is tight. If a client gives us an idea of what they would like to spend this enables us to work towards a solution that is going to be on budget, and saves wasting time with suggestions that are going to be too expensive. A simple printed aluminium composite panel sign can look very attractive, as well as being cost effective. If your building has frontal lighting you don’t even need your new sign to be lit – you can take advantage of the signage that’s already there.
We produce these ACM (aluminium composite material) signs using a product called DiBond – basically the best quality ACM panel that you can buy. It stays flat once fixed into place and doesn’t ripple when heated by the sun. We add the printed graphics using 3M IJ40 vinyl – a quality polymeric calendared digital vinyl that lasts. Of course, it goes without saying that this type of sign is fully weather resistant.
Your ACM panel sign (typically on the fascia of your premises) is fixed in place using screws and plugs if going straight into brick or stonework, and other types of fixings are used if the panel is going over an existing sign or feature. ACM panels of this nature can be expected to last in excess of five years and are easy to clean and maintain as required.
Permanent – Medium Budget Shop Signs
If you want to spend a little more on a sign it’s possible to achieve something a little more sophisticated than a flat panel. Still using ACM (aluminium composite material), tray signs are very popular for shop fascia signs. These are made in a similar way to regular flat panel signs, but the edges of the aluminium panel are folded back at 90 degrees to make a “tray”. When mounted to the wall this gives the sign an apparent thickness – usually around 50mm. This thickness makes the sign look much more chunky and attractive, and also means that the unit can contain lighting, but more on that later.
Tray signs are very popular with businesses of all types, and they are just as easy to fit as a regular flat panel. They are installed by firstly fixing two horizontal lengths of aluminium angle to the fascia, and then the tray sign is slotted over the top. The tray is fixed to the angle on the top and bottom tray “folds”, so no fixings are seen on the front of the sign.
A medium budget may also allow for cut out lettering style signage, where individual letters are cut from sheet material and then fixed onto the frontage of your premises using standoff locators that are hidden behind the body of the letters. The lettering can be cut to any size, and again ACM (aluminium composite material) is a very popular choice of material for exterior cutout lettering. The letters can be finished using either simple coloured signwriting vinyl, or a printed finish, depending on what’s required. Cutout lettering is usually more expensive that a flat panel or tray sign, but it does look fantastic and really stands out – important when you’re really trying to attract as much attention as possible.
Permanent – High Budget Shop Signs
When you have more money to spend, the range of options for quality shop signage becomes even greater. The obvious difference that an expanded budget makes is the inclusion of illumination in your signage solution. Signs can be lit up in a variety of ways, and the addition of illumination makes a sign look much more attractive, and also means that it’s working for you regardless of the weather or time of day or night.
Lighting can be added to a flat ACM panel type sign in the form of trough or spot lights. These are fixed above or below the sign (depending on the space available) and will light up the sign in an effective manner. The lighting fixtures themselves are available in a variety of styles too, so you’re able to choose one that suits your requirements best.
Tray signs can also feature lighting, using trough or spot lighting, and also from internal illumination. This is where fluorescent tubes are fitted inside the tray sign, and the front panel of the sign has routed out text/shapes that are backed in translucent acrylic which allows the light to shine through whilst adding colour as required. Internally illuminated tray signs are very flexible in appearance, and the combination of solid and cutout areas, along with different lighting colours, can allow for a wide variety of finished styles.
Cutout lettering can also include lighting where budget allows. Solid letters can of course be lit using spot or trough lights, but where maximum attractiveness is desired it is more typical to use halo lighting or frontlighting, using LED systems. Halo lighting requires that the letters are “built up”. This means that instead of being a flat cutout the individual letters have sides – almost as if each letter is a jelly mould. This means that the LEDS can be hidden in the back of each letter so that they cannot be seen from the front – only the light that shines back onto the wall can be seen. This gives the letters the unique “halo lit” appearance. Front lit lettering is similar, but is more suitable for letters that will be viewed from a distance. The lettering is again “built up” and has the LED lighting installed, but is fixed to the wall the other way around so that the lights shine directly forwards. We used this type of lighting on the Leeds Beckett University main building.
Shop Signage – The Options Are Almost Limitless
Of course, the above suggestions are just some of the most common types that we regularly design and fit, but there are many more available. The fascia sign isn’t the be-all and end-all of your shop signage either. We often install shop signage in conjunction with window graphics, etched frosting and other internal and external display solutions that all go together to complete the whole package for your clients.
Whatever your budget, let Ad Bell work out the best solution for you. Your signage is working for your business 24 hours a day, 7 days a week, 365 days a year, so it’s important to get the right solution for you and your business. Get in touch with Ad Bell today!
Websites are part and parcel of running a successful business these days and can be a valuable source of new clients as well as a useful tool to keep existing clients abreast of news and developments. However, as anyone who owns a business website will know, they are not always without their problems. To maximize a website’s potential it needs to be full of quality content, and any news, blogs or social media content needs to be bang up to date. When you’ve tasked a digital agency with the design, build and upkeep of your site your website may look amazing, but it can often take a little while to make any additions and changes as and when they arise. There may, of course, be an ongoing cost to this, too.
So, what’s the solutions to this? Keep it in-house of course! As of 2017, we now have the capability to design, build and maintain our own website, and what you see here is in fact the fruits of our labour. We can make changes instantly without phone calls or emails, add new blogs or pages and create photo galleries for new jobs before the fitting team have even arrived back at base.
We’ve achieved this by creating the site on the popular WordPress.com platform, and boosted the capability of the site with a business plan that gives us maximum control of the site’s fonts, colours and layout, as well as enabling us to maximise the search engine visibility of the site – important when people are trying to find us online. As the website is hosted by WordPress themselves we don’t have to worry about backups or updates as everything is looked after for us – no IT hassles any more!
Why not check out the rest of the new site? Start at the Ad Bell Homepage and go from there! Any questions or comments? Leave them in the comments section below, and don’t forget – sharing is caring…